Having a presence on social media is highly suggested, not only to synchronize your marketing efforts, but also to provide a seamless user experience for your website visitors, customers and potential customers.
Category: Social Media
Guide to Social Media: Twitter [Slideshare]
The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
Successful Charity Campaigns on Social Media
This is a guest post. The views expressed in this post are those of the author and do not necessarily represent the views of Mainstreethost….
How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics
So what are we digging for? Facebook, Twitter, and Pinterest have built-in analytics. I’ll talk about what metrics within those analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.
5 Free Twitter Headers: East Coast City Skylines
Here’s a little something special for our fellow East Coast readers. Available now (and free to download) are five brand new Twitter headers, featuring NYC, Buffalo, Toronto, Boston and Miami.
5 Brands That Are Doing Great Things on Instagram
When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.
And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platforms power, and how you can incorporate these practices into your Instagram efforts.
A Crash Course in Google+ Ripples
I’m going to begin Part III of this Google+ series by diving right into the good stuff.
If you’ve just started out on your Google+ journey but aren’t really feeling the social network and think it couldn’t possibly have any good stuff, then take a few minutes and learn about Google+ Ripples. (I promise it’s worth it.)
A One-Stop Guide to Google+ Communities
Last week I kicked off a series on Google+ with a wicked in-depth guide to Google+ Profiles. For the second part of the series, I’m going to talk about Google+ communities. If you’re trying to heed the advice of everyone and get on board with Google+ in prep for Author Rank but feel like you just exist on Google+ in a vacuum, communities can be really useful for finding other active Google+ users in your field and discovering new blog posts/videos/resources/tips.
A Wicked In-Depth Guide to Google+ Profiles
I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of all the other major social networks (Facebook, Twitter, Pinterest, Instagram), so it was much easier to go along with the rest of the world (right or wrong) and dismiss Google+ as a digital graveyard. I had a Google+ account, sure, but if you asked me how to start a hangout or how to share something based on circles, you’d hear crickets.
Pinterest Beyond the Surface: The Why and How of Pinterest Marketing
Last week Pinterest announced Pinterest Web Analytics, a free tool that lets businesses track their pinning activity. It’s big news for marketers hesitant to get on board with Pinterest due to lack of measurement tools other than third-party ones like Curalate and Pinfluencer. Pinterest Analytics grounds Pinterest more deeply in data, and it tells businesses what people pin from their websites, how many people pin, what pins get the most repins, and how many impressions Pinterest content generates.