I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of all the other major social networks (Facebook, Twitter, Pinterest, Instagram), so it was much easier to go along with the rest of the world (right or wrong) and dismiss Google+ as a digital graveyard. I had a Google+ account, sure, but if you asked me how to start a hangout or how to share something based on circles, you’d hear crickets.
Last week Pinterest announced Pinterest Web Analytics, a free tool that lets businesses track their pinning activity. It’s big news for marketers hesitant to get on board with Pinterest due to lack of measurement tools other than third-party ones like Curalate and Pinfluencer. Pinterest Analytics grounds Pinterest more deeply in data, and it tells businesses what people pin from their websites, how many people pin, what pins get the most repins, and how many impressions Pinterest content generates.
Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack, some even generating buzz without spending a dime (ah, social media).
Here’s a look at some of the top pro sports franchises in the game (the social media game, that is) and how they stack up against the finest consumer brands on the market.
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…
In homage to ABC Family’s 13 Nights of Halloween, I decided to craft a blog post that captures the spirit of a holiday we all love to hate with the timeline of a television affair that’s still going strong after 14 years.
Pinterest is stereotypically an overwhelmingly female site, but one can simultaneously defy Pinterest stereotypes and succeed on the digital corkboard site.
I set out to bust some myths: Jamie Hyneman style. I wanted to see which of my pre-existing convictions about marketing hold true. I searched high and low for surprising, unexpected, less-than-obvious statistics and discovered some interesting findings in the process.
Facebook recently announced the return of Facebook gifts; only this time, they’re real, not virtual.
It seems to me that television commercials have ample potential to be dynamic, while Facebook ads often struggle to be anything but flat. Though only time will tell if the commercials for these two ecommerce sites are successful.