Category: Social Media

10 Surprising Social Media Facts [INFOGRAPHIC]

Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. I have combined a list of ten essential facts you should keep in mind when using social media to market your business.

Guide to Social Media: Twitter [Slideshare]

The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)

But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.

5 Brands That Are Doing Great Things on Instagram

When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platformâs power, and how you can incorporate these practices into your Instagram efforts.

A Crash Course in Google+ Ripples

I’m going to begin Part III of this Google+ series by diving right into the good stuff.

If you’ve just started out on your Google+ journey but aren’t really feeling the social network and think it couldn’t possibly have any good stuff, then take a few minutes and learn about Google+ Ripples. (I promise it’s worth it.)

A One-Stop Guide to Google+ Communities

Last week I kicked off a series on Google+ with a wicked in-depth guide to Google+ Profiles. For the second part of the series, I’m going to talk about Google+ communities. If you’re trying to heed the advice of everyone and get on board with Google+ in prep for Author Rank but feel like you just exist on Google+ in a vacuum, communities can be really useful for finding other active Google+ users in your field and discovering new blog posts/videos/resources/tips.