Many marketers believe that Power Editor is the superior tool for ad creation. But Facebook is clearly making an effort to even the playing field between it and Facebook Ads Manager. With all of the recent improvements to both platforms, I think it’s clear that they’re both pretty out of this world.
Category: Social Media
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.
If your company is looking for fresh, young talent, then you can likely make Snapchat work for you.
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
Shea Serrano was a blogger with a funny take on pop culture. With Twitter, he marketed his great new book all the way to the New York Times Best Seller list.
Regardless of your current social media strategy, there’s no questioning that monitoring conversations around your brand is essential.
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.