I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
Category: Social Media
Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.