I set out to bust some myths: Jamie Hyneman style. I wanted to see which of my pre-existing convictions about marketing hold true. I searched high and low for surprising, unexpected, less-than-obvious statistics and discovered some interesting findings in the process.
Category: Social Media
Facebook recently announced the return of Facebook gifts; only this time, they’re real, not virtual.
It seems to me that television commercials have ample potential to be dynamic, while Facebook ads often struggle to be anything but flat. Though only time will tell if the commercials for these two ecommerce sites are successful.
I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.