Social media has solidified itself as the platform of communication in modern life. Can it also be used by brands engaging with critics?
Mainstreethost’s Digital Marketing Blog
Utilizing employees for smart advocacy will turn them into branding rockstars and take your business to the next level. Here’s how!
Google Analytics might seem a bit daunting at first, and that’s ok. There are dozens of features and reports available, so it’s practically impossible to tackle them all. The good thing is you don’t have to do it all to be successful.
Our office recently went without internet for a day and a half. Not only did we overcome the challenge – we were forced to think outside the box to keep productivity up. Here are some of the field-tested ways we kept ourselves busy that you should try the next time your internet goes out.
We’ll show you how to make creative Twitter lists that help streamline your social monitoring efforts and keep you in the loop.
Twitter Moments was built and rolled out as a way for Twitter to gain ground against social media competitors that are passing it by – but is it working?
Social Media vs. Search Engine. The two biggest drivers of referral traffic today are Facebook and Google – and they’re battling for supremacy.
With over 200 million active users (100 million active daily) and over 400 million “Snaps” sent every day, Snapchat not only has a fast growing audience, but an engaged one.
Visual marketing will continue to dominate throughout 2016 and beyond. If these eye-opening statistics don’t persuade you to jump on the visual marketing bandwagon, nothing will.
Brands are forced to contend with a rapidly changing new media landscape, but some old-school contexts remain important in conjunction with those changes.
Users’ options for expressing themselves are expanding beyond the Like with the new Facebook Reactions feature. How can marketers take advantage?
The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.