There’s no real argument for not having a blog for your business these days. It’s an important part of building your website’s credibility, providing updated content consistently to your visitors and search engines, and engaging your customers.
Whether you’re targeting other businesses or individual consumers, marketing ultimately comes down to knowing your audience, their goals, and what motivates them to choose one brand over another.
User experience is often conflated with user engagement. Here we examine the subtle differences between the two concepts.
In the past few months, livestreaming has taken the digital world by storm, connecting users around the world to sporting events, concerts, breaking news, and product launches.
Facebook is provides local businesses with a chance to target their audience geographically. Here’s an overview of how it works.
Online dating companies like Tinder are increasing their efforts to sell ad space. These are strategies for both them and the brands they are selling to.
As sophisticated as our business models get, there are certain things we still can’t wrap our heads around. Marketing is one of them.
Once you’ve mastered the basics of AdWords, it’s important to explore the plethora of additional resources that Google offers. Their vast number of reports and custom settings allow you to really evaluate your advertising strategy to see what is working well for you and what isn’t working as well.
Use this helpful SlideShare to educate yourself on the basics of type and give you some insight into the intricate world of typography.
User interface (UI) design is only one element of user experience (UX), though the two are commonly misconceived as the same thing.
Reddit is a social networking, news, and entertainment website with a constant influx of content being shared within its many communities. With over 169 million unique visits each month, it can be a beneficial addition to your content marketing and social media arsenal – if you avoid these 5 mistakes.
To build an influential digital presence, content marketing is an essential piece to the puzzle. It can also be among the most time-consuming elements to a marketing strategy.