Your traffic has doubled, tripled, or even quadrupled! But why aren’t the new visitors filling out contact forms, downloading demos or purchasing products?
Below are some of the most common culprits, and what you can do to change your fate in each circumstance.
Similar to the 4 Ps of marketing, the 4 Cs require a consumer-focused approach to marketing, and brand strategy. Watch as Brandon and Courtney discuss the 4 Cs of marketing.
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?
Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.
