Similar to the 4 Ps of marketing, the 4 Cs require a consumer-focused approach to marketing, and brand strategy. Watch as Brandon and Courtney discuss the 4 Cs of marketing.
Category: Digital Marketing
IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
#MSHUnderReview: The Differences Between Marketing and Branding
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
#MSHUnderReview: Delighting your Customers with Email Marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.
#MSHUnderReview: What is a Landing Page? [Video]
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
10 Ebooks Every Inbound Marketer Should Read
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
5 Incredibly Cheap Ways to Foster Happiness and Satisfaction in the Workplace
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
Sex Sells and so Do Sexy Men: The Objectification of Men in Advertising
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?
#MSHUnderReview: The Five W’s of Email Marketing [Video]
Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.
#MSHUnderReview: The Importance of Brand Consistency [Video]
A brand is more than a logo and the products or services it represents, it’s the promise you make to your audience. It’s a promise that you will deliver quality products and services, and it’s what sets you apart from your competition. Throughout your marketing efforts, branding is how your audience identifies with you and it’s often the reason for using your product.
Just as consistency is key in many aspects of life, this is no different in the world of branding. Brand consistency is critical and provides the basis of how you deliver your brand’s message. Brand consistency means staying consistent across all platforms with voice and message, as well as packaging and logos.