As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?
Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.
A brand is more than a logo and the products or services it represents, it’s the promise you make to your audience. It’s a promise that you will deliver quality products and services, and it’s what sets you apart from your competition. Throughout your marketing efforts, branding is how your audience identifies with you and it’s often the reason for using your product.
Just as consistency is key in many aspects of life, this is no different in the world of branding. Brand consistency is critical and provides the basis of how you deliver your brand’s message. Brand consistency means staying consistent across all platforms with voice and message, as well as packaging and logos.
Although Target is not the only department store to reach a vast audience, they have effectively branded themselves by creating, implementing and executing their marketing strategy, traditionally and digitally.
There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the…
If there is one undeniable way to directly communicate with your customers (besides picking up the phone or speaking face-to-face), it’s email for the win. Just because you have a direct route into an inbox, however, does not ensure your message will be seen or well received. For that reason, I’m going to explore 10 of the most effective ways to maximize the success of your email marketing campaigns and help you let this underdog rise to the top (of your contacts’ inboxes).
It hit me when I was cashing out on a much-needed cup of coffee the other night at Tim Hortons. I’d heard similar suggestions countless…
