A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
Humans have been living on planet earth for centuries, fulfilling a myriad of timeless feats that have altered the way we go about our everyday lives. While these milestone advancements in science and technology have bettered the lives of generations to come, they have contributed to countless imperfections as wellâfrom a deteriorating ecosystem to costly world wars. As we reflect on the End of Days, could the future of the human race be up for fatal risk or imminent growth?
Marketers tap into memories both real and imagined through nostalgic advertising, and consumers attempt to get in touch with a long-gone past through nostalgic consumption.
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…
Check out four of the most creative ad campaigns of recent years.
Why brand storytelling might be the most effective way for companies to reach customers.
This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small…
Smartphone Evolution: Experts Weigh in on the Mobile Marketing Debate.
I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.