CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Category: Digital Marketing
Is Email Marketing Still Effective?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
The Importance of Multichannel Holiday Marketing Proven By Stats [INFOGRAPHIC]
The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.
Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.
Spotify for Brands: Marketing Through Music
Spotify has managed to do what others failed at: to bring advertisement to online streaming. Here are the latest developments in Spotify’s ad options for brands.
7 Random Marketing Analytics Statistics [Infographic]
To many, a business is successful when it is making money. However, what many fail to realize is that there is a plethora of factors to consider when determining what makes each business successful, as well as many ways to measure that success.
Small Business Marketing: 5 DIY Marketing Tips for Small Business Owners
Digital Marketing can get very costly in this day and age. However, there are a number of things that can be done to help small business owners that don’t have a large marketing budget. A little elbow grease can go a long way– here are a few things that can be done to get the ball rolling:
5 Tips to Increase Close Percentage With Sales and Marketing Alignment
Companies with a solid sales and marketing alignment see a 20% growth in annual revenue, according to Aberdeen Group.
So if you’re struggling to join forces with your sales department (or vice versa), and your company is struggling because of it, read on. Here are five ways to align your sales and marketing departments.
You Don’t Know Jack: Learning to Understand and Delight Your Most Important Marketing Asset
Jack is your customer, but he feels insignificant and disconnected from your business. If you continue ignoring his wants and needs, he might just become another lost customer.
The Top 10 Advantages to Using Magento Ecommerce [Infographic]
If you’re shopping around for the best ecommerce solution, Magento might be for you. Here are 10 of the top advantages to using the Magento platform for your business.
Healthy Lead Generation Starts with a Well-Balanced Breakfast [INFOGRAPHIC]
Generating leads is an imperative step toward obtaining new clients and customers for your business. With email marketing to content marketing to social media campaigns and more, there are endless recipes you can follow to attract and acquire new leads.