Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Category: Digital Marketing
Over the past 12 years, the Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.
Other fields and industries have been using gamified elements for years. With this in mind, it’s only a matter of time before gamification as a marketing strategy becomes the industry norm, putting old-fashioned strategies out to pasture.
In today’s world, it can often feel like we’re being watched. On the one hand, it’s wonderful to have friends who seem to telepathically know…
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
Based on predictions and projections, it’s natural to feel a little overwhelmed by the IoT and the impact it can have on your day-to-day. To help, here is a roundup of nine resources that will give you a better understanding of the Internet of Things, examples of how it’s already being leveraged, and a look into what the future of the IoT holds for marketers.
Digital marketing presents an interesting alternative to traditional and costly marketing methods. Just like in most industries, Hollywood can’t completely do away with traditional marketing on platforms like television. But with the increasing reach of digital methods like social media, these expenditures may be obsolete in the future.
Don’t think you have what it takes to make your own visuals? Well, you’re not alone. We can’t all be the next Pablo Picasso –…
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.