Clickbait is a much-maligned type of web content that offers lots of flash, but little substance. Here we dive into why it’s bad for users and businesses.
Category: Digital Marketing
June 2016 Roundup: 17 Noteworthy Digital Marketing Stats
Check back at the end of each month for the next collection of notable facts and statistics.
What’s Trending Now: 5 Marketing Takeaways From Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s internet trends reports provide vital insights for marketers. Here are some major takeaways from this year’s report.
How Virtual Reality Could Upend the Marketing Landscape
Virtual reality is finally poised to storm the mainstream. How can marketers adapt?
Native Advertising: What It Is, What It Isn’t, And Does It Work? [SLIDESHARE]
A look at how native advertising differs from traditional advertising and some of the companies putting it to work for them.
YouTube for Ecommerce: A Look at Google’s Video Shopping Ad Formats
YouTube is now establishing its video platform as a way for brands to sell their products, not just advertise them.
Times Square Advertising: America’s Digital Grand Canyon
Times Square is the most visited location on the planet, helping brands reach audiences all along the way. Here are some of the more creative applications.
13 Essential Google Tools for Marketers [SlideShare]
Not only is Google the number one search engine, the company has also developed a bounty of tools that every marketer should be utilizing.
Facebook, Twitter Take Bold Steps Into Live Video
Both Facebook and Twitter see live video as a major part of the future of social media – here’s how each company is preparing for that brave new world.
Google’s Accelerated Mobile Pages (AMP) Explained
Google is on a quest to improve the mobile web browser experience.