Marketing is marketing, right? You probably know it’s not that simple. Even though we may use the same tools for very different brands, the strategies,…
Category: Digital Marketing
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
Ecommerce is an evolving industry, and there are still a lot of misconceptions out there about what marketing in the industry entails. Let’s look at five very common myths of ecommerce marketing.
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.
Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.
Spotify has managed to do what others failed at: to bring advertisement to online streaming. Here are the latest developments in Spotify’s ad options for brands.
To many, a business is successful when it is making money. However, what many fail to realize is that there is a plethora of factors to consider when determining what makes each business successful, as well as many ways to measure that success.