Last week, I reviewed what a KPI is in Part I of a three part series on key performance indicators. This week I’m moving onto “the why”. To keep it short and to the point (as I promised), here are five reasons you should be measuring KPIs.
Category: Digital Marketing
What is a KPI? (Part I) #MSHUnderReview [VIDEO]
Over the next three weeks of #MSHUnderReview, I will be reviewing the what, why and how of KPIs in quick (it should take you less than 3 minutes to read) and easy-to-understand posts.
Without further ado, let’s get going with “the what”:
2014 FIFA World Cup’s Goal-Worthy Marketing Campaigns
In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.
KISS (Keep It Simple Stupid): The Smart Marketer’s Rule of Thumb
Whenever I speak with potential or current clients, they always seem to over-analyze things. Let’s touch on the power of simplicity and how it will make your life easier as a marketer.
Everything You Need to Know about Google My Business
Here’s everything you need to know about Google’s newest property, Google My Business.
Why Doesn’t Increased Site Traffic Always Mean More Conversions?
Your traffic has doubled, tripled, or even quadrupled! But why aren’t the new visitors filling out contact forms, downloading demos or purchasing products?
Below are some of the most common culprits, and what you can do to change your fate in each circumstance.
#MSHUnderReview: The 4 Cs of Marketing [Video]
Similar to the 4 Ps of marketing, the 4 Cs require a consumer-focused approach to marketing, and brand strategy. Watch as Brandon and Courtney discuss the 4 Cs of marketing.
IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
#MSHUnderReview: The Differences Between Marketing and Branding
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
#MSHUnderReview: Delighting your Customers with Email Marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.