As we enter the new year, it’s hard to overestimate the importance of video marketing. With so many new video platforms and technologies available to audiences, marketers have to keep their fingers on the pulse of emerging methods and tools.
Category: Video Marketing
Live stream videos instantly capture people’s attention, and offer a fresh way to talk about your product or service in a way that reinvigorates your brand and makes it appear more human to your target audience.
Both Facebook and Twitter see live video as a major part of the future of social media – here’s how each company is preparing for that brave new world.
In a previous post, we looked at how YouTube and video marketing can be a springboard for big brands’ cultural relevance. But what can it do for smaller businesses?
The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.
We recently had the opportunity to hop aboard Buffalo’s brand new pedal bus, a one-of-a-kind vehicle that’s powered by up to 12 cycling passengers. Watch owner Ken Szal give a rundown of the vehicle’s capabilities, and see where one excited group goes with the bus.
Kickstarter campaigns can go one of two ways: financial success or miserable funding flop. Here we’ll be busting open the director’s notes, with a load of smart production tips to help your Kickstarter video get off the ground. Let’s start with a little tech talk…
Is video marketing new to you? Here we run through a handful of creative (but accessible) production ideas for businesses of all shapes, sizes and budgets.
For those of us attempting to market ourselves with video, the question is this: how can you make your content unique and stick out in the sea of new media?
Here we’ll cover the most commonly neglected fundamentals of videography, and some of the best ways to check yourself (before you wreck yourself) mid-shoot.