YouTube wants users who watch product review videos on the platform to be able to purchase what they’re interested in directly through the video ad itself.
The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.
On Wednesday, YouTube unveiled its newest product offering called YouTube Red, which will be available to the public on October 28th. It’s a subscription-based video streaming service that will give consumers full access to YouTube’s repertoire, in addition to exclusive movies and series, completely ad-free.
Wipe off that sweat that’s started to drip down your forehead – handling your social media profiles just became a great deal easier.
We’ve created an infographic full of tips on what to post and when to post on nine important social networks.
Many of the most successful commercials contain some sort of music, and its applications run the gamut from somber anthems to hilarity-invoking jingles. And after reviewing the 50 most-viewed ads on YouTube, I’ve compiled some telling statistics on how music functions in the most viral commercials.
Although video, particularly candid videos shot directly from one’s mobile device, has begun to play a major role in some of the top brands’ marketing strategies, YouTube, the king of online video, took some time to thwart the competition.
In order to get the full picture, I decided to dive into the research on people’s smartphone habits and conduct a reconnaissance of sorts on our smartphone-savvy society. I also wanted to find out who’s doing it right in mobile: the mobile sites and apps that truly stand out.
Looking for some fun YouTube features to play around with? If so, check out YouTube’s TestTube which they refer to as their “ideas incubator” where they test ideas that aren’t fully 100% ready to be full functions of YouTube.