4 of the best-brewed user experiences in craft beer

We hear the phrase “user experience” thrown around pretty regularly (at least from where I’m sitting). But what does it really mean for the craft beer drinker? I’m interested in the psychological journey that leads us to the “twist” or the “crack” or the “pop” at the end of a long day.

Having sifted through a sea of fantastic breweries, I’ve picked four of the very best user experiences and put them to the test.

UX Website Evaluation

Introducing: The User Experience Tour Guide (Hint: Every business should have one)

Your website is a vital member of your marketing team; and in today’s consumer-driven digital world, above all, its main responsibility is to provide your online users with a stellar experience – start to finish.

Because of this, business owners and other marketing professionals must look at their employee, ahem – their website, with a discerning eye and perform an evaluation to ensure it’s working hard for the users and no one but.

UX beyond design: an emotional connection

This month I’ve written several posts about user experience, and not one was dedicated solely to website or website design (I left that for Pat DePuy). In fact, I purposefully neglected to talk exclusively about website design and user experience.

Here’s why: user experience is more than your website’s design.

3 ways you can measure user experience: #MSHUnderReview

Creating positive user experience online is based on your user’s perception of your website. However, it’s only natural for business owners, marketers, and website designers to question how we know whether we’re creating a better UX than we already have.

Here are three easy-to-understand ways to measure user experience…

5 site design elements that affect user behavior

Your site’s overall aesthetic can make a world of difference to each individual user’s resulting experience. Despite how many calls-to-action, banners and contact forms you have, visitors will rarely bother to invest their time if those cleverly engineered facets don’t look good.

13 overlooked elements of user experience

If you haven’t noticed, we’ve been talking about user experience quite a bit lately. And by quite a bit, I mean all of our posts this month are about some aspect of user experience- but hey, it’s an important topic!

So, here are 13 overlooked elements of user experience…