Last week, I tackled Part I of how to tailor your online messaging to your target audience. In Part II, I’m going to outline how to determine where your audience spends their time, and how to implement a strategy to attract and convert users into customers through inbound, content, and social media marketing.
The small business owner is responsible for countless daily undertakings. From making phone calls and managing employees, to reordering materials and juggling finances, you really don’t have it easy. And these never-ending business obligations can have a major impact on your lifestyle and personal philosophies.
If you’re just going digital or still in the learning stages of how to best market online, have no fear: in Part I of this post, you’ll learn how to identify and develop various elements needed to launch your digital marketing initiatives.
We hear the phrase “user experience” thrown around pretty regularly (at least from where I’m sitting). But what does it really mean for the craft beer drinker? I’m interested in the psychological journey that leads us to the “twist” or the “crack” or the “pop” at the end of a long day.
Having sifted through a sea of fantastic breweries, I’ve picked four of the very best user experiences and put them to the test.
Your website is a vital member of your marketing team; and in today’s consumer-driven digital world, above all, its main responsibility is to provide your online users with a stellar experience – start to finish.
Because of this, business owners and other marketing professionals must look at their employee, ahem – their website, with a discerning eye and perform an evaluation to ensure it’s working hard for the users and no one but.
This month I’ve written several posts about user experience, and not one was dedicated solely to website or website design (I left that for Pat DePuy). In fact, I purposefully neglected to talk exclusively about website design and user experience.
Here’s why: user experience is more than your website’s design.
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