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#MSHMondays: A Year in Review

7 months and 30 employees later, #MSHMondays has become our longest running blog series to date. We’ve seen dance-offs, live performances, wizard battles, home runs, bicycle expeditions and so much more as Mainstreethost’s employees stepped into the spotlight.

Here’s a great big New Year’s cheers to our hardworking and talented staff! We’re looking forward to all the challenges and triumphs of 2014, and our viewers can expect big things to come.

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#MSHMondays: Emily DiLonardo, Enterprise Marketing Manager

A three year Mainstreethost veteran, Emily DiLonardo recently took over management of the Enterprise department. She oversees marketing for some of the company’s biggest clients, and knows how to have fun while she’s at it.

Learn more about Emily, her big recent purchase and artistic pursuits in this week’s #MSHMondays profile.

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Your social team is the face of your business – keep them motivated

Social media managers are a relatively new concept within the marketing department, and not every business may know what makes this position tick. It’s important for the good of the business and the marketing plan to keep them motivated. And with this in mind, here are four tips to do just that.

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This is what blatant typos make your business look like

Unintentional blunders are still blunders, and when a brand releases sloppy content, readers will judge them. Businesses look foolish when they neglect typos in their content. But foolish is a broad term, and I think specific analogies serve better in this case.

What can we learn from Beyoncé and her use of surprise marketing?

The better half of one of hip-hop’s most successful artists and entrepreneurs, Beyoncé – also known as Mrs. Carter, Queen Bey, and Sasha Fierce – has successfully awed and astounded her fans this past week by releasing her fifth solo album on December 13, 2013 at 12 am.

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The 90¢ solution to becoming organized, creative and successful

Technology is wonderful, but sometimes a step in the other direction can be of surprising benefit. What costs less than a dollar and does wonders for catalyzing creativity? The device I speak of dates back many centuries, and was carried by the likes of Darwin, Da Vinci, Newton and Hemingway.

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#MSHUnderReview: the five w’s of email marketing [VIDEO]

Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.

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#MSHMondays: Justin Karcher, Content Marketing Specialist

With an extensive background in English and creative writing, it’s no secret why content marketing specialist Justin Karcher has what it takes to help clients and businesses connect with their customers via blog posts and other forms of content.

He has a deep-rooted passion for theatre, and is constantly writing plays. Learn more about Justin and his various creative pursuits in this week’s edition of #MSHMondays.

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Why storytelling is so important to a brand’s success

Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. It’s the overall story of the brand. It’s the reason to choose one brand over another. It’s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.

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#MSHUnderReview: the importance of brand consistency [VIDEO]

A brand is more than a logo and the products or services it represents, it’s the promise you make to your audience. It’s a promise that you will deliver quality products and services, and it’s what sets you apart from your competition. Throughout your marketing efforts, branding is how your audience identifies with you and it’s often the reason for using your product.

Just as consistency is key in many aspects of life, this is no different in the world of branding. Brand consistency is critical and provides the basis of how you deliver your brand’s message. Brand consistency means staying consistent across all platforms with voice and message, as well as packaging and logos.