reputation management

Reputation management through social media and online reviews

As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately, criticism – and not always constructive criticism – comes with the territory of being in business. It’s not always the negative comments that make the greatest impact on your business, but HOW you respond to them.


What makes people love to link to certain content?

Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.


#MSHMondays: Brandon Koch, Inbound Marketing Specialist

He’s our liaison between marketing and sales, and his name is Brandon Koch. Brandon takes care of incoming leads, calling those who express interest in Mainstreethost and exploring how we can best meet their needs.

Find out more about Brandon, his love for Buffalo sports and recent ice fishing adventures in this week’s edition of #MSHMondays.

Featured Image -SEO Limitations

4 common SEO limitations with free or cheap website builders

Free and cheap doesn’t usually get the job done correctly or completely. Sure, a free trial of new software is a great way to test out something new, but when you’re building a new website and you decide to go the cheapest route possible, you’re bound to run into some serious SEO limitations.


301 Redirects vs. Canonical Redirects with Printable Materials

In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.