Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
Like most public controversies, there are several teachable moments that we can apply to our professional life, especially in marketing.
There’s a lot that goes into developing a successful AdWords campaign, between selecting the right keywords, ad types, images, and budget strategy, that it might seem overwhelming at first. But have no fear! Here’s everything you need to know to effectively set up your first AdWords campaign.
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
National Small Business Week 2015 is still going strong, and there are more ways than ever to get involved through live events, webinars, social media, and livestreaming.
Pop-up advertisements are controversial but effective website elements. Here’s a close look at what makes them work and how to get the most out of them.
Whether to sell a product, service, or just create brand visibility, a plethora of brands used the force on Twitter for #StarWarsDay 2015.
Avoiding these three ecommerce pitfalls will enhance your site’s user experience and help increase conversion rates.
Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms!
In recent years, society has placed a greater emphasis on the importance of “going green” and promoting environmentally sustainable practices. Check out these 9 tweetable statistics to see how sustainability sells!
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
Starting April 21st, Google’s algorithms (the processes and formulas that turn your search query into results) will be taking into account whether or not a website is mobile-friendly, and adjusting search rankings accordingly.