What exactly is content marketing, and what makes it so important to a small business strategy?
Category: Small business
National Small Business Week 2016 is well underway, and there are many ways to get involved through live events, webinars, social media, and livestreaming.
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Now is as good a time as any to prioritize your goals for the year. To help you out, I’ve uncovered some “unconventional” resolutions to make 2015 your business’ best year yet.
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
Whether you’re a business owner, marketing professional or just someone who enjoys Twitter and good conversation, here are a handful of irrefutable reasons you should definitely check out a Twitter chat. And to make it easy, we’ve also included an infographic listing 36 of the best marketing Twitter chats to start with!
Digital Marketing can get very costly in this day and age. However, there are a number of things that can be done to help small business owners that don’t have a large marketing budget. A little elbow grease can go a long way– here are a few things that can be done to get the ball rolling:
You’ll need to screw in a few light bulbs before getting much further, and while writing isn’t easy, everyone has the capacity to improve. Keep reading to escape the hopelessness of idea limbo and writer’s block; it’s time to light a fire under your business’s blog.
It’s estimated that over 5,000 marketing messages are seen per day. That’s A LOT of messages! You can imagine how easy it is for your business’ message to get lost in all that noise. With the power of business storytelling, this may not be the case.
I’ll just say it: size matters. If you find yourself discouraged by the smaller size of your business, here are five advantages you have over the big guys that will make you proud to be small as proven by a handful of small businesses found in the biggest little city I know: Buffalo, NY.
Your job is to sell yourself. The catch is that, naturally, talking yourself up can be difficult without coming off as an entitled snob. So what’s a job seeker/business owner/average person to do? Slip your tactful self-promotion hat on and dive into this brief guide for all the answers.