Copyright law is meant as a safeguard for intellectual property, but have some real world applications overstepped that original purpose?
Category: Reputation Management
Online reviews are becoming increasingly important to the decision-making process, as we have an overwhelming number of options to choose from and countless mediums at our disposal to learn more.
Social media has solidified itself as the platform of communication in modern life. Can it also be used by brands engaging with critics?
To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today.
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
Could your marketing strategy benefit from increased transparency? Here are some tips on how being open and honest in your advertising can help your brand.
Welcome back to another edition of #MSHUnderReview. Mainstreethost’s Social Media Manager, Erin Shipley is back! This week, Craig and Erin discuss the importance of social media monitoring and reputation management. They’ll also chat about how you can do this all from one place using a social monitoring software program.
Watch and learn how social monitoring and reputation management can help your business make the most of your social networks and online listings.
As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately, criticism – and not always constructive criticism – comes with the territory of being in business. It’s not always the negative comments that make the greatest impact on your business, but HOW you respond to them.
The last thing a company needs is a business news headline with their reputation called into question. There are ways to manage your reputation and ethics do play a part in the process.
If you are responsible for your company’s brand awareness or reputation management, don’t continuously make the same mistakes, use common sense and realize that re-branding is not the solution to all of your problems.
For agency marketers, portraying social media’s powers and the importance of community building to the less tech savvy business owners and executives (marketers in certain circumstances), there are a number of points I feel should be made clear from day 1.
In this post, I am going to share with you some of my experiences along with some tips for managing and monitoring your online reputation.