What exactly are hero images? They’re one of the biggest web design trends today. Why do they work so well? Let’s find out.
Mainstreethost’s Digital Marketing Blog
The major fall and winter holidays are still a few months away, but it’s never too early to start thinking about your company’s holiday marketing strategy.
Every day in the digital marketing industry brings new users, new technologies, and new ideas. In fact, July has brought a plethora of changes, especially social media marketing. The following infographic covers the most significant digital marketing news and stats from the past month.
It’s no easy task keeping up with all of the new breweries opening up and hosting events around Western New York, but that’s where social media can step in.
I learned the hard way that, while content is still king, good writing is only half the battle won. A lack of engagement and sharing of my content woke me up to this reality, so nowadays I don’t write a thing before I’ve answered this one question.
When brands apologize, it can be difficult to effectively communicate sincerity. Here are some best practices for making your mea culpa’s count.
Pokemon Go is a test, a launchpad, and truly exciting for anyone who understands what advances are still to come in virtual and augmented-reality tech.
Online reviews are becoming increasingly important to the decision-making process, as we have an overwhelming number of options to choose from and countless mediums at our disposal to learn more.
The rise of voice search will bring new challenges and opportunities for anyone hoping to be found on the web. Let’s look at how it will impact SEO.
If you can use audience research, social media, and quality pieces to develop a concrete content strategy, the time invested will be well worth the effort.
On Wednesday, June 15th, I had the pleasure of attending a HubSpot User Group (HUG) meetup in Buffalo. The purpose was to collaborate with marketing specialists from other agencies and local businesses, share our experiences, and take something new back to our own companies.
Clickbait is a much-maligned type of web content that offers lots of flash, but little substance. Here we dive into why it’s bad for users and businesses.