Panda and Penguin are two important Google algorithm updates. Let’s look at some reasons why and differences between the two.
Author: Mike Whitney
Brick By Branding Brick: How Cities Build Their Brand
For a city to build tourism and its reputation, it needs to brand itself well. Thankfully, many best practices for businesses work for cities as well.
How Facebook Ads Work For Small Businesses
Facebook advertising is a great way to meet your audience where they’re already spending time.
Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Paid ads aren’t a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here’s a how-to for beginners.
Let Me Check My Schedule: Which Social Scheduling Tool Reigns Supreme?
Both Buffer and Hootsuite offer useful ways to streamline your social publishing: which one is best, and why?
Selling Online: Comparing The Top Ecommerce Platforms Available
Ecommerce had its coming out party with Amazon’s 1994 debut. Since then, Amazon has expanded well beyond online retail (though it does still dominate that…
How Video Marketing Is Becoming More Participatory (And How It Can Work For You)
New video marketing platforms and technologies are constantly evolving, and businesses of all sizes and industries need to stay up to date.
How to Leverage SumoMe Tools for Digital Growth
These SumoMe tools can help turn your website into a lead-generating machine – here’s how they work.
More Mobile, More Flexible: 6 SEO Predictions For 2017
We’ve written in the past about SEO trends on the horizon for the coming year. Now, we’re ready to set our sights on 2017, so buckle up!
In The Spirit: The Best Holiday Advertising of 2016
Brands advertising during the holidays typically go one of a few ways: sappy, funny, or some combination of both. Here are some great examples from 2016.