In December, we wrote a blog about the battle between Instagram and Snapchat stories. We were curious to find out what “stories” would rise to the top. Now, seven months later we might have our answer.
These in-app features and advertising tools can lead to actual sales and leads for your business if you put time and effort into Instagram for business.
Whether you’re thinking about joining Instagram or you’ve been on it since the beginning, here are 25 stats you don’t want to miss!
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
Promotional contests are a great way to engage your customer base. Here are some tips and best practices to make the most of them.
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
Wipe off that sweat that’s started to drip down your forehead – handling your social media profiles just became a great deal easier.
We’ve created an infographic full of tips on what to post and when to post on nine important social networks.
According to Zabisco, 40% of people will respond better to visual information than plain text. That’s why this week on our weekly Twitter chat #mktgtalk, we we wanted to explore why it’s important for small businesses to create visual content, and how they could easily do it on a budget.
Immediately crushing Vine’s six-second looping videos, Video on Instagram allows its users to capture 3 to 15 seconds of footage. Until July 10, 2013, Vine had an indisputable leg up on the competition: embedding capabilities. Now that Instagram added this capability, what effect will this have on the success of Vine?
Lately everyone’s loving on visual content, and for a good reason too: 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000x faster than text.
And even though the means through which we present visual content may change (Snapchat, Instagram, Vine, Instagram video), the ability of visual content to impact people stays the same. Given the new-ish arrival of Instagram video, which lets marketers get even more creative with the type of content they create and share, I thought now would be the perfect time to give some tips on Instagram.
I’ll cover three Instagram how-tos for marketers who are trying to ride the visual content wave and have some questions about the app: how to use Instagram if you don’t sell visually appealing products, how to see which Instagram users have interacted with your business, and how to track your Instagram marketing efforts.
When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.
And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrandâs top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platformâs power, and how you can incorporate these practices into your Instagram efforts.