Facebook’s new workplace productivity platform aims to give companies like Slack a real challenge. Who will reign supreme?
Facebook’s Trending feature has had a rough start with criticisms levied at the algorithm and its human curators. How can the social media giant fix it?
Social Media vs. Search Engine. The two biggest drivers of referral traffic today are Facebook and Google – and they’re battling for supremacy.
Users’ options for expressing themselves are expanding beyond the Like with the new Facebook Reactions feature. How can marketers take advantage?
We’ll answer the 7 Facebook Ad questions you’ve always wanted to ask – and show you how to make your ads stand out from the crowd.
Many marketers believe that Power Editor is the superior tool for ad creation. But Facebook is clearly making an effort to even the playing field between it and Facebook Ads Manager. With all of the recent improvements to both platforms, I think it’s clear that they’re both pretty out of this world.
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
How do you fight statistics that say out of 100 Facebook fans only 6 are seeing your posts?
Despite the figures, improving your organic reach is possible. If your budget is limited, you’re new to social media marketing, or you just aren’t willing to pay for results, here are 6 easy and FREE ways you can start improving your Page’s engagement.
Instant Articles are a new way for brands and publishers to collaborate. Who will benefit most from that collaboration: marketers, publishers, or Facebook itself?
Facebook is provides local businesses with a chance to target their audience geographically. Here’s an overview of how it works.
Promotional contests are a great way to engage your customer base. Here are some tips and best practices to make the most of them.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.