Many marketers believe that Power Editor is the superior tool for ad creation. But Facebook is clearly making an effort to even the playing field between it and Facebook Ads Manager. With all of the recent improvements to both platforms, I think it’s clear that they’re both pretty out of this world.
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
How do you fight statistics that say out of 100 Facebook fans only 6 are seeing your posts?
Despite the figures, improving your organic reach is possible. If your budget is limited, you’re new to social media marketing, or you just aren’t willing to pay for results, here are 6 easy and FREE ways you can start improving your Page’s engagement.
Instant Articles are a new way for brands and publishers to collaborate. Who will benefit most from that collaboration: marketers, publishers, or Facebook itself?
Facebook is provides local businesses with a chance to target their audience geographically. Here’s an overview of how it works.
Promotional contests are a great way to engage your customer base. Here are some tips and best practices to make the most of them.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
Wipe off that sweat that’s started to drip down your forehead – handling your social media profiles just became a great deal easier.
We’ve created an infographic full of tips on what to post and when to post on nine important social networks.
With Facebook’s most recent acquisition of virtual reality technology via Oculus VR, they plan to bring the world a social platform unlike any we’ve seen.
Never fear, fall is here! Businesses whose sales are predominantly reliant on the delight of taste and/or smell revel in the coming of the autumn season. (Baked goods, beverage, candle, bath and body industries – I’m talking to you.)
People will forever debate how ads fit into the fundamental nature of Facebook, a site people join so they can keep in touch with friends, post and look at pictures, overshare, Facebook stalk other people, etc. I won’t get into the debate about whether commercial efforts can work in the long term on an inherently…
No, Facebook didn’t uncover yet another design overhaul for your profile page or Timeline, nor did it reveal any plans of any upcoming Facebook smartphone, either.
While those predictions were intriguing enough to ponder, Facebook founder Mark Zuckerberg laid any speculation to rest on Tuesday by introducing âGraph Search,â which was unleashed in beta and will be slowly doled out among Facebook users.