Instagram: Visual Storytelling For Your Brand

Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason.

Three How-tos on Instagram Marketing

Lately everyone’s loving on visual content, and for a good reason too: 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000x faster than text.

And even though the means through which we present visual content may change (Snapchat, Instagram, Vine, Instagram video), the ability of visual content to impact people stays the same. Given the new-ish arrival of Instagram video, which lets marketers get even more creative with the type of content they create and share, I thought now would be the perfect time to give some tips on Instagram.

I’ll cover three Instagram how-tos for marketers who are trying to ride the visual content wave and have some questions about the app: how to use Instagram if you don’t sell visually appealing products, how to see which Instagram users have interacted with your business, and how to track your Instagram marketing efforts.

5 Brands That Are Doing Great Things on Instagram

When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platform’s power, and how you can incorporate these practices into your Instagram efforts.