In July, Verizon announced its plans to purchase Yahoo for $4.83 billion, which will grant Verizon full ownership of Yahoo’s search and email properties, social networking site Tumblr, and other brands. If they choose to follow through with the deal, will this be the key differentiator that Verizon needs to remain competitive?
Mainstreethost’s Digital Marketing Blog
With Google’s Penguin update, Snapchat’s rebrand, and the resurgence of pumpkin spice, September’s been a busy month in the world of digital marketing.
Google’s Penguin algorithm targets websites with link issues. It’s now more important than ever for site owners to understand how it can affect rankings.
When Dollar Shave Club arrived with a monthly subscription model for men’s shaving razors, American consumers bought in in a major way.
Facebook’s Trending feature has had a rough start with criticisms levied at the algorithm and its human curators. How can the social media giant fix it?
In light of the “New Era” at One Bills Drive, this infographic takes a look at the key coaches, athletes, and events that have shaped the Buffalo Bills since 1999.
This roadmap uses inbound marketing strategies that will help you reach your target audience, generate leads, and bring in real sales for your business.
If you’re looking for some inspiration to create your next user-focused campaign, take a look at these six brands currently winning at user-generated content.
This month, many brands centered their marketing around the Rio Olympics, with hundreds of brands buying TV and digital advertising spots. Let’s take a look at the most significant digital marketing news from August.
As Snapchat aggressively shifts strategies to increase revenues, can it stay true to the core identity that led to popularity in the first place?
Not only are more people buying back-to-school necessities online – they’re also using mobile devices to do it. Let’s take a look at consumer behavior during this year’s back-to-school shopping season and how mobile is playing a larger role than ever before.
These in-app features and advertising tools can lead to actual sales and leads for your business if you put time and effort into Instagram for business.