While you may not have the time or financial resources to support a complete redevelopment, this doesn’t mean you have to throw in the towel. There are several simple, affordable ways to improve your website’s UX.
If you’ve taken the time to outline your newest marketing campaign and all of its necessary components, chances are you’ve checked and double checked it for holes or weaknesses. Nonetheless, there is a slight chance you might have overlooked any one of these 6 crucial, and easily forgotten, elements of an effective marketing campaign.
Instant Articles are a new way for brands and publishers to collaborate. Who will benefit most from that collaboration: marketers, publishers, or Facebook itself?
Search engine rankings are comprised of a series of algorithms that take into account your website’s keywords, content, backlinks, and user experience.
As a follow-up to our first 2015 Cannes Lions Festival post, here is an end-of-week roundup examining several important takeaways from the festival where marketers and advertisers converged to discuss new trends.
The Cannes Lions festival is a place for marketers and new media advertisers to converge and discuss industry trends. Here are some noteworthy takeaways.
It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges.
One of the most important, and potentially most difficult, parts of managing an ecommerce website is writing informative and persuasive product descriptions.
To truly understand your customer and explode your brand, you’ve got to forget about their age, where they went to college, and whether they rent an apartment or own a house in the suburbs. To find and engage potential customers you have to really, truly, understand what they DO.
‘Should we or should we not automate?’ It’s a question that many organizations across the board are asking.
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.