Facebook is giving businesses a wider range of advertising options – here’s an overview of the changes.
Mainstreethost’s Digital Marketing Blog
Over the past 12 years, the Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.
Black Friday 2015 is just a few weeks away, so save yourself the stress and start preparations now. Focus on these three areas of your digital marketing strategy this month.
Other fields and industries have been using gamified elements for years. With this in mind, it’s only a matter of time before gamification as a marketing strategy becomes the industry norm, putting old-fashioned strategies out to pasture.
Twitter is now enabling users to donate to political campaigns via tweets – who stands to benefit the most?
As businesses and marketing agencies, how do we draw the line between personalization and marketing that is just plain creepy?
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.
Facebook is rolling out new ecommerce features for its business pages – here are some tips for taking advantage.
Today, social networks like Facebook, Twitter, and Instagram are extremely effective marketing tools, often generating great results from both a marketing and sales perspective. So how has social media changed the way we think about event marketing in particular?